Using Social Networking

As the digital age continues to grow and expand, social networking over the internet has become one of the key ways to connect with people from all over the world. One website which focuses on connecting individuals in a professional capacity is LinkedIn.

This website is devoted to the sharing of “information, ideas and opportunities” over the internet and can be used to network with the people you know—such as your friends, family members, past and present colleagues, and schoolmates. By creating a LinkedIn profile, you will be able to connect and stay in touch with these individuals and then build on your professional network through linking yourself to other people’s networks.

LinkedIn also provides resources for professionals about their industries. Many professional associations, schools and companies have groups which offer forums for discussion, news and job leads. These communities provide a wealth of knowledge and ample opportunity to build your network.

Things to keep in mind when using a professional social networking website:

1. Maintain a mature and polished profile. Use a profile picture that clearly shows your face.
2. Do not use slang or abbreviations on your profile or in discussions. Always use correct grammar and punctuation in your profile!
3. If your email is visible to others, make sure that it is one that can be shared with potential employers! Some variation of your name or initials is ideal.

Falmouth Institute also has a LinkedIn company page. Please click here to view our page!

For more tips, check out this article: 13 Essential Tips for Landing a Job on LinkedIn.

Networking skills

With the support of the network that you build, you can achieve miraculous and wonderful results and accomplishments. Though it may seem intimidating at first, there’s nothing unusual or difficult about networking. It’s simply about people being friendly, considerate and helpful.

Some helpful networking tips:

1. Quality vs. quantity. The number of people you know doesn’t matter. It’s the quality of your contacts that does. Ask yourself: Who are the decision makers? Influencers? Who can help you and how?


2. Follow through. Nothing can kill a budding relationship faster than not writing a proper thank-you note. In many cases, you can e-mail it, but don’t assume the content is any less important than in snail mail. A three-line message with a smiley face won’t cut it. Keep the other person abreast of how your meeting went with someone he or she referred you to.


3. Use your existing ties. Tap into existing contacts, including friends, family and ex-colleagues. Spread the word that you’re looking to expand your network and ask if anyone has a contact who might have similar goals, interests or achievements. Then, ask every person you meet for two or three more referrals. (“Do you know anyone else who might be helpful for me to meet?” can be an effective question.)


4. Unlearn shyness. Research shows that we learn shyness. As a child you wander over to someone at a playground, introduce yourself and play. As we get older we experience rejection so we learn to shy away from being friendly. If shyness is an issue for you, start a conversation with a stranger in the elevator just before you have to get off. Say something quick, such as, “Great tie,” or, “Have a nice day.” Too often, shyness is misinterpreted as indifference and you don’t want to send that message. Think friendly.

Get more professional excellence tips like these at TriSec 16!